Photo by Bobbito García
"Since the 1990s, I've had the honor of collaborating on clothing designs with huge brands like Nike, New Era, Ecko UNLTD, and Foot Locker as well as streetwear ones like Staple, Patta, Ballaholic, B-ball Junkies, and Solepack. I've also run point guard for merchandise related to all the films and books I've directed/authored in the last two decades. In the summer of 2025, Clark Chen, founder of Shirts & Skins, asked me, "Why don't you do your own signature line?" I didn't blink an eye and the two of us went into action! I brought designer Andrés Jiménez of Esme Collective on board to help me elevate my art direction/illustrations/creative ideas, and ... I couldn't be happier with the collection of tees, shorts, sweats, and beanies we collectively produced.
My signature clothing brand is more than basketball lifestyle, as I can't dribble a rock without having a rhythm and beat in my soul on the court. I've drawn inspiration from my experiences as a DJ, TV/radio personality, play-by-play announcer, Boricua, New Yorker, global citizen, and so much more. I sincerely hope that you wear my gear with pride and joy, and that the graphics speak volumes about how you and I are on the same page with our passion for the game. Wooord"
Bobbito García aka Kool Bob Love